Early-stage healthtech companies often have more credibility behind their products than their communications reveal.

Celsius Innovations was developing MyCelsius, a wearable designed to help women manage menopausal hot flushes.

The product had been shaped alongside menopause clinicians, support communities and women with lived experience of menopause and perimenopause. But those voices had not yet been brought together into one clear company story.

We structured the films around the different forms of expertise behind MyCelsius, showing prospective customers, partners and investors how the product had been developed through a combination of engineering, clinical understanding and direct engagement with the people it was designed to support.

CEO Maxime Kryvian introduced the company’s ambition and the market opportunity. CTO Aonghus Donovan explained the engineering and development of the wearable. Dr Laila Kaikavoosi provided the clinical context, while Sarah Garlick connected the product to the lived experience of menopausal hot flushes and the need for more practical support.

Giving each contributor a distinct role showed prospective customers, partners and investors that MyCelsius had been shaped through a combination of engineering, clinical understanding and lived experience.

We turned an invisible development process into visible proof. The film followed the MyCelsius cooling bracelet from its initial concept through clinical input, user testing and iteration, revealing the development process and the team behind it. We also created a video for rollout on social platforms, introducing the people and purpose behind MyCelsius to audiences discovering it for the first time.